Put through its paces across three years of testing, the latest chapter in running innovation required over 17 rounds of raw material testing, nine courses of biomechanical testing, 15 cycles of shoe testing, and over 11,000 miles of wear-testing by over 130 elite athletes. Culminating in a “disruptive” design with an all-in-one cushioning system that eliminates the rubber outsole, the UA Flow Velociti Wind is guaranteed to push runners further than they’ve ever been before.
Setting off with a bold mission to create a lightweight yet supportive shoe for even the most intense athletes, the Under Armour team wondered, “how can we make a shoe that’s built for speed and breaking barriers?” Could they remove the heaviest part of the shoe – the outsole, without sacrificing durability or traction? The answer is the all-new UA Flow midsole.
Responsive, grippy, and supportive, this singular-foam compound eliminates the need for a rubber outsole, giving UA Flow Velociti Wind increased traction without the extra weight. Coupled with UA Warp, their “super-engineered upper solution” that molds to your foot for a more comfortable fit, the UA Flow Velociti Wind is quite possibly the most advanced running shoe we’ve seen.
“UA Flow is another huge leap forward for Under Armour – and it opens up the possibilities for future models and seasons,” says Josh Rattet, Under Armour Vice President of Global Footwear.
“We have been deliberate and focused on our quest to build an authentic and credible run brand over the past few years, and the UA Flow Velociti Wind is truly a testament to our team’s commitment to creating solutions to make all runners better.”
The Under Armour Flow Velociti Wind running shoes will debut on March 3rd for $160 from UA.com, UA Brand Houses, Premium Run Specialty accounts, and select Sporting Goods accounts.
