Prestigious fashion label Ralph Lauren is introducing a new collection of customizable polos. The announcement comes as the fashion giant begins its foray into the world of made-to-order clothing. While you can currently order packable jackets, sweaters, and embroidered polos from Ralph Lauren’s website, this is the first time the brand is allowing customers to be involved in the design process. Kicking off today, you’ll be able to jump online and create your very own polo. There are six designs available in 24 different color combinations, with the ability to change the color of the sleeves and collar. You can also add several monograms, including the iconic polo player logo. Ralph Lauren Ralph Lauren Ralph Lauren “With the Made-to-Order Polo, we’ve taken our most iconic product and are giving the consumer the ability to reinvent it and design a fully custom product from scratch, that will ultimately have unlimited design options,” David Lauren, the company’s chief innovation and branding officer, told WWD. “Each individual product is more sustainably manufactured-on-demand when the order is placed, and this model is a game changer,” he continued. “It has the potential to really shift the paradigm of what is possible in terms of how product is manufactured, and how we think about inventory as it relates to consumer demand.” This new service is great for sustainability, with fewer polos being made in bulk, but does have a few downsides. As the polos are made-to-order, there’s a significantly longer wait before receiving them. There also inflated costs, with a custom polo going for $168 USD. But we think it’s a small price to pay for your own personal Ralph Lauren polo. ralphlauren.com
See more about - Channel Your Inner Tyler Durden With Far Afield’s ‘Fight Club’ Inspired Shirt
Prestigious fashion label Ralph Lauren is introducing a new collection of customizable polos. The announcement comes as the fashion giant begins its foray into the world of made-to-order clothing. While you can currently order packable jackets, sweaters, and embroidered polos from Ralph Lauren’s website, this is the first time the brand is allowing customers to be involved in the design process. Kicking off today, you’ll be able to jump online and create your very own polo. There are six designs available in 24 different color combinations, with the ability to change the color of the sleeves and collar. You can also add several monograms, including the iconic polo player logo. Ralph Lauren Ralph Lauren Ralph Lauren “With the Made-to-Order Polo, we’ve taken our most iconic product and are giving the consumer the ability to reinvent it and design a fully custom product from scratch, that will ultimately have unlimited design options,” David Lauren, the company’s chief innovation and branding officer, told WWD. “Each individual product is more sustainably manufactured-on-demand when the order is placed, and this model is a game changer,” he continued. “It has the potential to really shift the paradigm of what is possible in terms of how product is manufactured, and how we think about inventory as it relates to consumer demand.” This new service is great for sustainability, with fewer polos being made in bulk, but does have a few downsides. As the polos are made-to-order, there’s a significantly longer wait before receiving them. There also inflated costs, with a custom polo going for $168 USD. But we think it’s a small price to pay for your own personal Ralph Lauren polo. ralphlauren.com
See more about - Channel Your Inner Tyler Durden With Far Afield’s ‘Fight Club’ Inspired Shirt
Prestigious fashion label Ralph Lauren is introducing a new collection of customizable polos. The announcement comes as the fashion giant begins its foray into the world of made-to-order clothing. While you can currently order packable jackets, sweaters, and embroidered polos from Ralph Lauren’s website, this is the first time the brand is allowing customers to be involved in the design process.
Kicking off today, you’ll be able to jump online and create your very own polo. There are six designs available in 24 different color combinations, with the ability to change the color of the sleeves and collar. You can also add several monograms, including the iconic polo player logo.
Ralph Lauren
“With the Made-to-Order Polo, we’ve taken our most iconic product and are giving the consumer the ability to reinvent it and design a fully custom product from scratch, that will ultimately have unlimited design options,” David Lauren, the company’s chief innovation and branding officer, told WWD.
“Each individual product is more sustainably manufactured-on-demand when the order is placed, and this model is a game changer,” he continued. “It has the potential to really shift the paradigm of what is possible in terms of how product is manufactured, and how we think about inventory as it relates to consumer demand.”
This new service is great for sustainability, with fewer polos being made in bulk, but does have a few downsides. As the polos are made-to-order, there’s a significantly longer wait before receiving them. There also inflated costs, with a custom polo going for $168 USD. But we think it’s a small price to pay for your own personal Ralph Lauren polo.
See more about - Channel Your Inner Tyler Durden With Far Afield’s ‘Fight Club’ Inspired Shirt
See more about - Channel Your Inner Tyler Durden With Far Afield’s ‘Fight Club’ Inspired Shirt
