When you’re getting tired of streaming your favorite shows, movies, and documentaries, you’ll soon be able to switch it up with something a little more interactive. Bloomberg recently detailed how video games will come into the picture for Netflix within the next year. Mike Verdu leads the project, and it’s rumored that the team is growing. Verdu has experience as a leader with the big names like Electronic Arts and Facebook. Past projects include the Sims and Star Wars. Now he’ll be heading the project as the vice-president of game development under the watchful eye of Greg Peters, Netflix’s current COO. It’s been said for months that Netflix has been itching to break through into the video game industry. At the point of introduction, the games are included in regular subscription packages at no additional cost. Whether that’s likely to stay the same in the future remains unknown. Netflix’s latest announcement that video games will soon be a part of their services has riled up the masses. Whereas some are optimistic about the direction, others debate the intention behind the strategy. The initial Bloomberg piece quotes Jason Bazinet, a Citi analyst: “This feels like a significant event with broad ramifications across the video-games landscape.” Bazinet outlines how if Netflix succeeds, they could throw competitors off course. Reactions to the direction are mixed. On the other end of the spectrum, a consensus is brewing that Netflix isn’t looking to overtake the streaming video games corner of the market but rather wants to find a higher level of engagement with consumers. Geetha Ranganathan, a BI media analyst, falls into the latter group: “Don’t expect this to be a turning point.” If people log into Netflix to play, they’re spending more time in the application. That could be the goal. In the past, the company dabbled in this arena with Netflix content-themed games. Some interactive programming has shown Netflix flexing its muscle in the past as well. On the other side, Netflix hasn’t shied away from producing content based on video games in the past. Again, the current aim is probably user engagement. Netflix professionals are likely posing questions like, “How do we get people to have an enriched experience while watching?” Apparently getting into video games is the answer on which they’ve settled. The company realizes that within the general conversation there are other topics that drown out Netflix for certain fans. For example, younger watchers may choose to log out and play Fortnite. An old adage comes to mind: if you can’t beat them, join them. This new direction seems natural, but the market has seen similar attempts by Disney+ fizzle out in the past. If Netflix can do it differently, in a way that draws in new subscribers and keeps current ones coming back for more, they may be able to cut themselves a bigger piece of the pie. Only one sneaky question lingers: How is this going to impact Netflix & Chill?
See more about - EA Sports Promises ‘FIFA 22’ the Most Realistic in the Series
When you’re getting tired of streaming your favorite shows, movies, and documentaries, you’ll soon be able to switch it up with something a little more interactive. Bloomberg recently detailed how video games will come into the picture for Netflix within the next year. Mike Verdu leads the project, and it’s rumored that the team is growing. Verdu has experience as a leader with the big names like Electronic Arts and Facebook. Past projects include the Sims and Star Wars. Now he’ll be heading the project as the vice-president of game development under the watchful eye of Greg Peters, Netflix’s current COO. It’s been said for months that Netflix has been itching to break through into the video game industry. At the point of introduction, the games are included in regular subscription packages at no additional cost. Whether that’s likely to stay the same in the future remains unknown. Netflix’s latest announcement that video games will soon be a part of their services has riled up the masses. Whereas some are optimistic about the direction, others debate the intention behind the strategy. The initial Bloomberg piece quotes Jason Bazinet, a Citi analyst: “This feels like a significant event with broad ramifications across the video-games landscape.” Bazinet outlines how if Netflix succeeds, they could throw competitors off course. Reactions to the direction are mixed. On the other end of the spectrum, a consensus is brewing that Netflix isn’t looking to overtake the streaming video games corner of the market but rather wants to find a higher level of engagement with consumers. Geetha Ranganathan, a BI media analyst, falls into the latter group: “Don’t expect this to be a turning point.” If people log into Netflix to play, they’re spending more time in the application. That could be the goal. In the past, the company dabbled in this arena with Netflix content-themed games. Some interactive programming has shown Netflix flexing its muscle in the past as well. On the other side, Netflix hasn’t shied away from producing content based on video games in the past. Again, the current aim is probably user engagement. Netflix professionals are likely posing questions like, “How do we get people to have an enriched experience while watching?” Apparently getting into video games is the answer on which they’ve settled. The company realizes that within the general conversation there are other topics that drown out Netflix for certain fans. For example, younger watchers may choose to log out and play Fortnite. An old adage comes to mind: if you can’t beat them, join them. This new direction seems natural, but the market has seen similar attempts by Disney+ fizzle out in the past. If Netflix can do it differently, in a way that draws in new subscribers and keeps current ones coming back for more, they may be able to cut themselves a bigger piece of the pie. Only one sneaky question lingers: How is this going to impact Netflix & Chill?
See more about - EA Sports Promises ‘FIFA 22’ the Most Realistic in the Series
When you’re getting tired of streaming your favorite shows, movies, and documentaries, you’ll soon be able to switch it up with something a little more interactive. Bloomberg recently detailed how video games will come into the picture for Netflix within the next year.
Mike Verdu leads the project, and it’s rumored that the team is growing. Verdu has experience as a leader with the big names like Electronic Arts and Facebook. Past projects include the Sims and Star Wars. Now he’ll be heading the project as the vice-president of game development under the watchful eye of Greg Peters, Netflix’s current COO.
It’s been said for months that Netflix has been itching to break through into the video game industry. At the point of introduction, the games are included in regular subscription packages at no additional cost. Whether that’s likely to stay the same in the future remains unknown.
Netflix’s latest announcement that video games will soon be a part of their services has riled up the masses. Whereas some are optimistic about the direction, others debate the intention behind the strategy.
The initial Bloomberg piece quotes Jason Bazinet, a Citi analyst: “This feels like a significant event with broad ramifications across the video-games landscape.” Bazinet outlines how if Netflix succeeds, they could throw competitors off course.
Reactions to the direction are mixed. On the other end of the spectrum, a consensus is brewing that Netflix isn’t looking to overtake the streaming video games corner of the market but rather wants to find a higher level of engagement with consumers.
Geetha Ranganathan, a BI media analyst, falls into the latter group: “Don’t expect this to be a turning point.” If people log into Netflix to play, they’re spending more time in the application. That could be the goal.
In the past, the company dabbled in this arena with Netflix content-themed games. Some interactive programming has shown Netflix flexing its muscle in the past as well. On the other side, Netflix hasn’t shied away from producing content based on video games in the past.
Again, the current aim is probably user engagement. Netflix professionals are likely posing questions like, “How do we get people to have an enriched experience while watching?” Apparently getting into video games is the answer on which they’ve settled.
The company realizes that within the general conversation there are other topics that drown out Netflix for certain fans. For example, younger watchers may choose to log out and play Fortnite. An old adage comes to mind: if you can’t beat them, join them.
This new direction seems natural, but the market has seen similar attempts by Disney+ fizzle out in the past. If Netflix can do it differently, in a way that draws in new subscribers and keeps current ones coming back for more, they may be able to cut themselves a bigger piece of the pie.
Only one sneaky question lingers: How is this going to impact Netflix & Chill?
See more about - EA Sports Promises ‘FIFA 22’ the Most Realistic in the Series
See more about - EA Sports Promises ‘FIFA 22’ the Most Realistic in the Series
