Imagine if you could clean up 70% of the Earth with a pair of sunglasses? Well, with the help of fuseproject, that’s precisely what the nonprofit organization The Ocean Cleanup (TOC) has been doing. Working with fuseproject, these ocean lovers are using a sustainable process to create something unique that genuinely embodies the concept of “reuse.” The health of our ocean is imperative to the health of our planet as a whole. By developing new and advanced technologies to rid the world’s oceans of plastic, TOC has gone a step further by recycling the collected trash to be repurposed into a pair of trendy sunglasses. Producing something new, beautiful, and useful, the nonprofit organization gives weight to the phrase, “another man’s trash, is another man’s treasure.”
Aiming to produce something that is easily distinguishable from other sunglasses, the core goal for TOC was for wearers to be easily identified as “part of a tribe that cares about the cause.” Reviewing multiple designs and prototypes, TOC and fuseproject ultimately decided on “a hinge that would stand out and create a visual signature that is recognizable from afar.” Working with one of the leading companies in the eyewear industry, TOC wanted something that embodied the ocean, reminding us where the sunglasses came from and what TOC is working to protect. Recognizing that most sunglasses tend to hide their hinges, TOC and fuseproject deconstructed theirs and put it on the outside. Paired with a classically flattering frame design, complete with eye-catching accents offering “universal appeal.” Designed in California by Yves Béhar and made in Italy by Safilo, the frame is made entirely from plastic collected from the Great Pacific Garbage Patch. With full UV protection and lens polarization, there’s even a QR code on the inside to show others the impact you have made with your contribution to TOC. Oh, and the included case and carry pouch are made from recycled plastic too. With a collective passion and a deep love for the ocean – which holds roughly 97% of the world’s water – TOC propels its deep sense of responsibility to do more than just clean. As entrepreneurs and designers, fuseproject and TOC joined forces to develop sunglasses entirely from Pacific Ocean plastics.
Using Boyan Slat’s innovative retrieval system, all plastic collected goes towards producing a classic sunglass silhouette. Featuring beautiful variants of color and textures from the raw source material, TOC and fuseproject labels it a beacon of hope for our planet’s health delivered through a sustainable process embodied by the reuse concept. The initial strategy was based around four core strategic goals. First, send a message of optimism and proactivity through the product. Second, create a product that can deliver a sense of hope and wonder. Third, enable future Ocean Cleanup missions through branded products. And finally, “respecting the material, its origins and implications for design/manufacturing in simple ways that will reposition them to be highly valuable and ownable.”
TOC estimates they can clean an area equivalent to 24 football fields of the Great Pacific Garbage Patch from the proceeds of just one pair of sunglasses. So, if they sell a million pairs, that’s half a million football fields worth of ocean. At only USD$199, that’s one hell of a contribution to saving the Earth and its oceans. Fund the continuation of the cleanup with The Ocean Cleanup sunglasses. Check Price
Imagine if you could clean up 70% of the Earth with a pair of sunglasses? Well, with the help of fuseproject, that’s precisely what the nonprofit organization The Ocean Cleanup (TOC) has been doing. Working with fuseproject, these ocean lovers are using a sustainable process to create something unique that genuinely embodies the concept of “reuse.” The health of our ocean is imperative to the health of our planet as a whole. By developing new and advanced technologies to rid the world’s oceans of plastic, TOC has gone a step further by recycling the collected trash to be repurposed into a pair of trendy sunglasses. Producing something new, beautiful, and useful, the nonprofit organization gives weight to the phrase, “another man’s trash, is another man’s treasure.”
Aiming to produce something that is easily distinguishable from other sunglasses, the core goal for TOC was for wearers to be easily identified as “part of a tribe that cares about the cause.” Reviewing multiple designs and prototypes, TOC and fuseproject ultimately decided on “a hinge that would stand out and create a visual signature that is recognizable from afar.” Working with one of the leading companies in the eyewear industry, TOC wanted something that embodied the ocean, reminding us where the sunglasses came from and what TOC is working to protect. Recognizing that most sunglasses tend to hide their hinges, TOC and fuseproject deconstructed theirs and put it on the outside. Paired with a classically flattering frame design, complete with eye-catching accents offering “universal appeal.” Designed in California by Yves Béhar and made in Italy by Safilo, the frame is made entirely from plastic collected from the Great Pacific Garbage Patch. With full UV protection and lens polarization, there’s even a QR code on the inside to show others the impact you have made with your contribution to TOC. Oh, and the included case and carry pouch are made from recycled plastic too. With a collective passion and a deep love for the ocean – which holds roughly 97% of the world’s water – TOC propels its deep sense of responsibility to do more than just clean. As entrepreneurs and designers, fuseproject and TOC joined forces to develop sunglasses entirely from Pacific Ocean plastics.
Using Boyan Slat’s innovative retrieval system, all plastic collected goes towards producing a classic sunglass silhouette. Featuring beautiful variants of color and textures from the raw source material, TOC and fuseproject labels it a beacon of hope for our planet’s health delivered through a sustainable process embodied by the reuse concept. The initial strategy was based around four core strategic goals. First, send a message of optimism and proactivity through the product. Second, create a product that can deliver a sense of hope and wonder. Third, enable future Ocean Cleanup missions through branded products. And finally, “respecting the material, its origins and implications for design/manufacturing in simple ways that will reposition them to be highly valuable and ownable.”
TOC estimates they can clean an area equivalent to 24 football fields of the Great Pacific Garbage Patch from the proceeds of just one pair of sunglasses. So, if they sell a million pairs, that’s half a million football fields worth of ocean. At only USD$199, that’s one hell of a contribution to saving the Earth and its oceans. Fund the continuation of the cleanup with The Ocean Cleanup sunglasses. Check Price
Imagine if you could clean up 70% of the Earth with a pair of sunglasses? Well, with the help of fuseproject, that’s precisely what the nonprofit organization The Ocean Cleanup (TOC) has been doing. Working with fuseproject, these ocean lovers are using a sustainable process to create something unique that genuinely embodies the concept of “reuse.”
The health of our ocean is imperative to the health of our planet as a whole. By developing new and advanced technologies to rid the world’s oceans of plastic, TOC has gone a step further by recycling the collected trash to be repurposed into a pair of trendy sunglasses.
Producing something new, beautiful, and useful, the nonprofit organization gives weight to the phrase, “another man’s trash, is another man’s treasure.”
Aiming to produce something that is easily distinguishable from other sunglasses, the core goal for TOC was for wearers to be easily identified as “part of a tribe that cares about the cause.” Reviewing multiple designs and prototypes, TOC and fuseproject ultimately decided on “a hinge that would stand out and create a visual signature that is recognizable from afar.”
Working with one of the leading companies in the eyewear industry, TOC wanted something that embodied the ocean, reminding us where the sunglasses came from and what TOC is working to protect. Recognizing that most sunglasses tend to hide their hinges, TOC and fuseproject deconstructed theirs and put it on the outside. Paired with a classically flattering frame design, complete with eye-catching accents offering “universal appeal.”
Designed in California by Yves Béhar and made in Italy by Safilo, the frame is made entirely from plastic collected from the Great Pacific Garbage Patch. With full UV protection and lens polarization, there’s even a QR code on the inside to show others the impact you have made with your contribution to TOC. Oh, and the included case and carry pouch are made from recycled plastic too.
With a collective passion and a deep love for the ocean – which holds roughly 97% of the world’s water – TOC propels its deep sense of responsibility to do more than just clean. As entrepreneurs and designers, fuseproject and TOC joined forces to develop sunglasses entirely from Pacific Ocean plastics.
Using Boyan Slat’s innovative retrieval system, all plastic collected goes towards producing a classic sunglass silhouette. Featuring beautiful variants of color and textures from the raw source material, TOC and fuseproject labels it a beacon of hope for our planet’s health delivered through a sustainable process embodied by the reuse concept.
The initial strategy was based around four core strategic goals. First, send a message of optimism and proactivity through the product. Second, create a product that can deliver a sense of hope and wonder. Third, enable future Ocean Cleanup missions through branded products. And finally, “respecting the material, its origins and implications for design/manufacturing in simple ways that will reposition them to be highly valuable and ownable.”
TOC estimates they can clean an area equivalent to 24 football fields of the Great Pacific Garbage Patch from the proceeds of just one pair of sunglasses. So, if they sell a million pairs, that’s half a million football fields worth of ocean.
At only USD$199, that’s one hell of a contribution to saving the Earth and its oceans. Fund the continuation of the cleanup with The Ocean Cleanup sunglasses.
Check Price
