Bruno Mars is showcasing his rum empire in a new creative content series to highlight the launch of SelvaRey Coconut. The luxury Coconut Rum is the latest latest expression in Mars’ collection of globally acclaimed ultra-premium rums, which includes SelvaRey White Rum, Chocolate, and Owner’s Reserve.

“Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” says Mars. “That’s what I wanted people to feel with this campaign.” SelvaRey Coconut is made from an incredibly smooth, two-year-aged rum, infused with a velvety coconut essence, raising the bar in the coconut rum category and the world of tropical cocktails.  “SelvaRey Coconut delivers the ultimate drink every time,” said Mars. “It’s hands down the best coconut rum you’ve ever tasted. Who wouldn’t be happy with a SelvaRey Piña Colada in their hand?” The brand has also launched the first instalment of its vibrant new “Tropical Luxury, Wherever You Are” campaign, with additional content slated to run throughout the summer. Mars’ fellow brand owners and long-time collaborators – superstar Anderson .Paak of Silk Sonic, Grammy Award-winning songwriter James Fauntleroy, and Oscar and Grammy Award-winning producer D’Mile – all contributed to the campaign. Mars directs and stars in the flagship video together with .Paak, while Fauntleroy provides the vocals for the jingle.  For more information visit the SelvaRey website or Reserve Bar to buy a bottle or three.   reservebar.com  

See more about - The Best Rums Under $50 To Try In 2021

Bruno Mars is showcasing his rum empire in a new creative content series to highlight the launch of SelvaRey Coconut. The luxury Coconut Rum is the latest latest expression in Mars’ collection of globally acclaimed ultra-premium rums, which includes SelvaRey White Rum, Chocolate, and Owner’s Reserve.

“Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” says Mars. “That’s what I wanted people to feel with this campaign.” SelvaRey Coconut is made from an incredibly smooth, two-year-aged rum, infused with a velvety coconut essence, raising the bar in the coconut rum category and the world of tropical cocktails.  “SelvaRey Coconut delivers the ultimate drink every time,” said Mars. “It’s hands down the best coconut rum you’ve ever tasted. Who wouldn’t be happy with a SelvaRey Piña Colada in their hand?” The brand has also launched the first instalment of its vibrant new “Tropical Luxury, Wherever You Are” campaign, with additional content slated to run throughout the summer. Mars’ fellow brand owners and long-time collaborators – superstar Anderson .Paak of Silk Sonic, Grammy Award-winning songwriter James Fauntleroy, and Oscar and Grammy Award-winning producer D’Mile – all contributed to the campaign. Mars directs and stars in the flagship video together with .Paak, while Fauntleroy provides the vocals for the jingle.  For more information visit the SelvaRey website or Reserve Bar to buy a bottle or three.   reservebar.com  

See more about - The Best Rums Under $50 To Try In 2021

Bruno Mars is showcasing his rum empire in a new creative content series to highlight the launch of SelvaRey Coconut.

The luxury Coconut Rum is the latest latest expression in Mars’ collection of globally acclaimed ultra-premium rums, which includes SelvaRey White Rum, Chocolate, and Owner’s Reserve.

“Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” says Mars. “That’s what I wanted people to feel with this campaign.”

SelvaRey Coconut is made from an incredibly smooth, two-year-aged rum, infused with a velvety coconut essence, raising the bar in the coconut rum category and the world of tropical cocktails. 

“SelvaRey Coconut delivers the ultimate drink every time,” said Mars. “It’s hands down the best coconut rum you’ve ever tasted. Who wouldn’t be happy with a SelvaRey Piña Colada in their hand?”

The brand has also launched the first instalment of its vibrant new “Tropical Luxury, Wherever You Are” campaign, with additional content slated to run throughout the summer.

Mars’ fellow brand owners and long-time collaborators – superstar Anderson .Paak of Silk Sonic, Grammy Award-winning songwriter James Fauntleroy, and Oscar and Grammy Award-winning producer D’Mile – all contributed to the campaign.

Mars directs and stars in the flagship video together with .Paak, while Fauntleroy provides the vocals for the jingle. 

For more information visit the SelvaRey website or Reserve Bar to buy a bottle or three.

 

See more about - The Best Rums Under $50 To Try In 2021

See more about - The Best Rums Under $50 To Try In 2021